A short, structural rulebook. The bar exists to protect group seriousness — for everyone, including you. If anything is unclear, message us on WhatsApp before applying, not after.
1. Format
A 30-day daily habits challenge running 1–30 June 2026. English-speaking, run via WhatsApp. Open to participants across the UAE.
Roll Call Club runs monthly 30-day challenges. Each challenge gets its own dedicated WhatsApp chat named by month and year (e.g. "June 2026").
2. Habit Selection
Each member chooses 3–5 habits to perform daily. Habits must be:
- Daily — not "3x a week"
- Verifiable — you can prove you did it (tracker screenshot, photo, journal entry, etc.)
- Realistic — you'll do this every day for 30 days
Examples that work
Examples that don't work
You commit to your list during onboarding. Mid-challenge edits are only allowed with organizer approval, and usually only if your original choice was genuinely flawed.
3. Daily Roll Call
- Report every day in the challenge group chat
- Format: a list of your habits with ✅ or ❌, plus a screenshot, photo, or short note as proof where relevant
- We do not pull data from Strava, Whoop, Garmin, Apple Health, MyFitnessPal, etc. — you screenshot it yourself
- Late check-ins (next morning) are fine. Going silent isn't.
4. Sick Days
Each member gets 2 sick days per challenge — full pause, no penalty, no impact on streak. Use them for illness, travel, emergencies, or just a hard day. Declare them in the chat. No justification required.
5. Streaks & Shields
- A "streak day" = 100% completion across all your habits
- Every 10 consecutive streak days earns you +1 shield — a bankable rest day that doesn't break your streak
- Shields can be stockpiled or spent immediately
6. Removal Criteria
You will be removed from the challenge group if:
- You miss roll call for 3+ consecutive days
- You complete 0% of your habits for 3+ consecutive days
- Your weekly completion drops below 50%
No drama, no refunds, no hard feelings. The bar exists to keep the group serious for everyone else.
7. Optional Knockout Track
For those who want a sharper edge
- Forfeit deposit: AED 500, separate from the entry fee
- Miss a single habit on any day → your deposit is donated to a UAE-registered charity (Beit Al Khair Society)
- Finish all 30 days clean → deposit returned in full
- This is not a prize pool. There is no winner payout. The structure exists purely as a personal commitment device
- If you drop out of the knockout track, you remain in the main challenge group under standard rules
8. Conduct
- Supportive by default. Dry humour welcome
- Banter is part of the culture; mean-spirited comments are not
- Keep medical, financial, and political opinions out of the chat unless invited
- Discretion expected — don't screenshot or share members' content outside the group
9. Pricing
- Founding challenge (June 2026): AED 350 if paid by 29 May
- Standard: AED 500
- Alumni discount: AED 100 off any future challenge
- Referral: AED 100 off for you and AED 100 off for the friend you bring (stackable up to 50% of the fee)
- 3-month pass: AED 1,200 (AED 400/mo)
- 6-month pass: AED 2,000 (AED 333/mo)
- 12-month pass: AED 3,500 (AED 292/mo)
Where multiple discounts apply, the larger one wins — they don't stack unless stated.
10. Meetups
Any in-person meetups during the challenge are organized by members, for members. The organizer does not host or attend by default. Coordinate freely in the chat — Dubai, Abu Dhabi, Sharjah, wherever the group lands.
11. Timeline (June 2026 Challenge)
- Applications open now → close 31 May
- 27–31 May: application, payment, onboarding
- 1 June: official start
- 30 June: end
- 1 July: alumni group invitation sent
12. Payment
Stripe (card, Apple Pay, Google Pay), Tap Payments, or UAE bank transfer. Refunds are governed by our Refund Policy.
13. How to Join
- Tap "Apply on WhatsApp" on the homepage
- Complete the 3 application questions
- Pay the entry fee
- You'll get the WhatsApp group invite link
- Finalize your habit list during onboarding
Questions about the rules? Message us on WhatsApp before applying. We'd rather answer ten clarifying questions up front than remove someone in week one.